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The Roles of Star India and Hulu in India's Streaming Landscape
India's OTT market is one of the fastest-growing in the world, and major players like Star India and Hulu have unique roles in shaping its future. Both entities, under Disney’s umbrella, have the potential to bring diverse strategies to the table.
Star India is a dominant force in Indian entertainment, thanks to its vast library of regional content, live sports, and family-friendly shows. Its platform, Hotstar, became the cornerstone of Disney+’s presence in India after the merger, offering a blend of global Disney content and local programming. Star India’s role is to maintain this strong foothold, leveraging its deep understanding of Indian viewers.
Hulu, on the other hand, could bring a fresh perspective to the market. Known for its premium, ad-supported streaming model in the U.S., Hulu could offer Indian audiences access to exclusive international content, focusing on edgy, mature, and niche programming that complements Disney+ Hotstar’s family-oriented offerings. A Hulu launch in India would diversify Disney’s portfolio, targeting urban, English-speaking millennials and Gen Z.
Together, Star India and Hulu have the potential to reshape streaming in India. While Star caters to the masses with cricket and regional hits, Hulu could attract a new segment with global appeal. If executed well, their combined strategies could reinforce Disney’s dominance in the Indian OTT space.
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